Campaign Description
This spring, Washington Women’s Foundation (WaWF) is kicking off Joy Is Caring in Action!—a celebration of the joy we create when we show up for one another. Research tells us that joy grows through kindness and contribution, and our members prove it every day.
From International Women’s Day on March 9th to GiveBIG on May 5th, we’ll spotlight stories of care‑driven joy across our grantmaking, advocacy, and community leadership. Together, we’re building a community where care strengthens our collective wellbeing and joy becomes something we share, not just feel.
Every act, big or small, adds to a growing culture of generosity, connection, and shared purpose. Acts of care like…
- Take part in our Spring Acts of Care on socials @wawomensfdn
- Make a gift to fuel care‑driven impact
- Reach out to a fellow member and brighten their day
- Volunteer your time where it matters most to you
- Step into leadership on a grant committee
- Share our work and invite others to join in
This campaign celebrates how joy moves through community and radiates outward. When we practice care—individually and together—we create the conditions where joy, equity, and shared leadership can flourish.
#CaringinAction! #WaWF
www.wawomensfdn.org/joy
Download the Artwork
Download the official campaign artwork and share on your socials!
Engage on Social Media
Help Washington Women’s Foundation boost our visibility by amplifying our social
media posts and spreading our message across platforms.
Feel like a newbie on social media? We’ve got you covered by providing tips and tricks
to participate in this year’s yearend campaign.
1. Lead with Heart + Personal Experience
- Share why you support #WaWF and what “Joy is Caring in Action!” means to you.
- Use personal stories, reflections, or moments of inspiration from your time with Washington Women’s Foundation
- Example: “I give because care creates change. Join me in practicing joy in action for a more connected, equitable Washington. www.wawomensfdn.org/joy.”
- Example: “I’m a member because care creates change. Together, we’re putting joy into action for a more connected, equitable Washington. www.wawomensfdn.org/joy“
2. Use Visuals That Inspire
- Post a photo of yourself in action: at a WaWF event, volunteering, or simply holding a sign that says, “Joy is Caring in Action!“
- Use campaign graphics to keep the look cohesive and recognizable.
- Add ✨ or 🌱 emojis or bright, inviting colors to spotlight the joy and care at the heart of this campaign.
3. Make the Ask — Clearly and Confidently
- Invite your network to join you in practicing care. People respond when someone they trust shares why this work matters—your voice helps grow a community grounded in connection, equity, and joy.
- Sample post: “Being part of Washington Women’s Foundation reminds me how powerful care can be. If you believe in equity, community, and joyful action, join me—be part of #CaringinAction. Join or give today: www.wawomensfdn.org/joy“
- Sample board member post: “I’m proud to serve on the board of @WaWomensFdn. Together, we’re building a community where care fuels equity and shared leadership. Join me in spreading #CaringinAction www.wawomensfdn.org/joy“
4. Tag, Hashtag, and Link
- Always tag @WaWomensFdn (on LinkedIn, Instagram, or Facebook)
- Use the campaign hashtag: #CaringinAction or #WaWF
- Include the donation link or campaign landing page in your post or bio: www.wawomensfdn.org/joy
5. Engage + Amplify
- Like, comment on, and share posts from WaWF and fellow members.
- Repost campaign updates, donor spotlights, or impact stories with a personal note.
- Thank or highlight donors publicly (with permission) to build momentum.
6. Post Variety and With Frequency
- Aim for 2–3 posts during the campaign (launch, midpoint, final push).
- Use different formats: a heartfelt post, a short video, a story or reel, or a carousel of impact stats.
Spread the Word
Engage your friends, family, and colleagues in the giving spirit. This can be a fun way to
introduce our work to your community. Here are some ideas:
1. Let us do the work!
Share your contacts with Washington Women’s Foundation and we can add them to our mailing and e-lists. Contact us at kim@wawomensfdn.org or (206) 844-2177.
2. Email or text a friend
A personal nudge goes a long way. Reach out to 3-5 people who share your values and invite them to join you in practicing joy in action.
Click to see example text message
Let’s spread some joy in action! ✨ Join WaWF’s Spring Campaign, Joy Is Caring in Action! Your support helps grow care, connection, and equity across Washington. Get involved: www.wawomensfdn.org/joy #CaringinAction!
Click to see example email message
Subject line: ✨ Join the Joy: Caring in Action Together!
Dear [Name],
At Washington Women’s Foundation, we believe joy grows when we show up for one another. This spring, we’re celebrating Joy Is Caring in Action!—a campaign that highlights how care, contribution, and community connection spark joy across Washington.
This theme lifts up:
- The joy we create through everyday acts of care
- The strength we build when we show up for community
- The equity we advance when we give and lead together
I hope you’ll join me in supporting this work. Your care—whether through a gift, joining, participation, or spreading the word—helps create the conditions where joy, equity, and shared leadership can flourish.
Be part of #CaringinAction: www.wawomensfdn.org/joy
Join or donate here and help grow joy in our community.
With gratitude
Your name
3. Talk us up
Mention the campaign in your book club, neighborhood group, or at holiday gatherings.
A quick “I’m supporting this amazing organization, they have this cool campaign called
Joy is Caring in Action! Do you know about collective giving?” can spark curiosity and action.
4. Update your profile picture or email signature
Add a campaign badge or banner to your email signature or profile photo to keep the momentum going. Add an image from the campaign here.
Email Signature Add-on:
Care creates joy—and joy moves us forward.
Be part of #CaringinAction. #WaWF www.wawomensfdn.org/joy
Join the Foundation or Donate to our work
Want to help joy grow across Washington? Join as a member or make a gift to our spring campaign. There are so many ways to get involved!